Protect the brand. Earn the coverage.
The Pitch Desk was built to stop pitch spam and protect brands from harmful PR pitches. Paste a pitch and Haley, a composite of working beat editors, reads it the way the real editor will, then tells you the one thing that decides coverage and protects your client: will this surprise the reader, or make them look like they don't know their own space?
Why it exists
Ask any reporter what happened to story pitches. They will almost all tell you the same thing: they're pretty bad. Almost no one is pitching actual stories, and even fewer are thinking about the audience. Sad but true, a lot of media relations teams are "trial by fire" learners, and while they are learning to pitch, they are damaging brands and getting blocked.
Here is what that actually costs. The reporter is only the conduit. The real audience is their readers, who are your client's buyers. A pitch that surprises no one makes the executive look like they don't understand their own space, in front of the exact people they are trying to win. The brand takes the hit, and the reporter quietly stops opening your email.
It is rarely the writer's fault. They were told to pitch without being handed a story, and no one taught them the bar an editor actually uses: will this surprise the reader, and will it matter to them. That is the bar Haley checks, before it ever reaches a reporter.
How it gets you to coverage
Four steps, the same ones a good editor would walk you through.
Paste your draft. Haley reads it the way the target editor will, hunting for the one thing that would actually surprise their readers.
She scores it against the four-part SNAP test, the bar real newsrooms use. Miss one and she tells you which, and why, in plain language.
She finds the surprise buried in your draft and hands you specific moves to bring it out, so the strongest version comes from you, not from a template.
If it clears the bar, you get the subject line and a tightened pitch to send. If there is no story yet, you get honest notes for your client or your manager, before it ever reaches a reporter.
It is not a pitch generator. Haley does not write an AI pitch for you to send. She judges and coaches the way an editor would, so what lands in the reporter's inbox is real, and yours.
The SNAP test
A pitch earns coverage only when it clears all four. Miss one and it stops here.
It runs counter to what readers already believe from Bloomberg, Gartner, the WSJ and the rest.
It tells the reader something they do not already know.
It would make the reader do something differently, a real change, not "buy this vendor."
It is genuinely relevant to that specific outlet's audience, not just broadly interesting.
Meet Haley
Haley is the desk editor you never had: blunt, fast, and on your side. She is a composite built from how real editors actually read pitches, including direct input from a working editor with more than two decades on the beat, a senior B2B content editor, and three PR experts with a combined 50 years of successfully landing stories. She also checks whether you're pitching a source rather than a story, where the bar is different. You'll know if it will land before you send.