Protect the brand. Earn the coverage.

A weak pitch does not just get deleted. It makes the executive look uninsightful to the buyers reading, and it burns the reporter for next time. The Pitch Desk catches that before you hit send.

Haley · your desk editor

I read 30-plus pitches before lunch, and most say something the reader already knows. Those I delete, and the sender lands on my do-not-read list, which quietly costs their client. To earn a yes, and to protect the brand, yours has to clear the four things every editor checks, the SNAP test. Paste it below and I'll tell you straight.

SSurprising

NNew

AActionable

PPertinent

Your pitch

Who is your client trying to reach? (the reader, this powers the outlet suggestions)

Company size

Vertical(s) type or pick, add your own

Geography

Buyer's title type or pick, add your own

Media outlets you're already considering (optional, one per line, Haley also suggests outlets from the reader above)

Your pitch repository

Every pitch you run is saved here. Mark the ones that got picked up, and Haley starts calibrating to what actually lands for you.